ALink Computer Solutions (ALink) is a trusted technology services partner that defines, designs, and delivers technology solutions to help businesses manage and develop their business more effectively and profitably. Alink delivers their technology with a unique onsite/offshore delivery model.
One of the software solutions that Alink has developed is Ag Trace Manager, a cloud-based software program that combines all-in-one crop production and traceability management into one central solution. Alink was intent on developing their presence in horticultural and turned to the Business and Commercialization Innovation Centre (BCIC) at Niagara College’s Research and Innovation to leverage the centre’s marketing expertise and provide secondary market analysis.
To help Alink understand the market and develop a strong strategy and identify specific market segments, the team at BCIC completed a detailed examination that included key market indicators, market size analysis, market trends, and potential buyers. In addition, the analysis was a basis for promotional campaign recommendations. The results of this research represent an important step toward further development of Alink’s unique technology—and a critical step in supporting successful commercialization of the innovation.
Visit Niagara College’s Business and Commercialization Innovation Centre (BCIC) website to learn more about its resources and capabilities.
(Project #NC139)
